Surteco Decor GmbH's "One in Motion": A Masterpiece of Exhibition Design

Surteco's award-winning design stand at Interzum 2017, a fusion of architecture, design, and brand vision

Surteco Decor GmbH, a renowned brand network, has made waves in the design world with its innovative "One in Motion" exhibition stand. This design, which won the Golden A' Interior Space, Retail and Exhibition Design Award in 2018, is a testament to Surteco's commitment to innovation, creativity, and excellence.

The inspiration behind "One in Motion" was to create a tangible, emotional experience that brought Surteco's areas of expertise to life. The design team aimed to present the brand's values of stability, growth, openness, reliability, and trust in a unique and compelling way. The result was a 550 square meter brand sculpture, reminiscent of a fanned-out book, symbolizing openness and offering new content on each page.

Surteco's "One in Motion" stand was not just an exhibition space, but a journey of transformation. The stand featured trees reaching five meters into the vertical space, each showcasing the diverse range of Surteco's products. This impressive display invited visitors to embark on a voyage of motion, in line with the theme of the exhibition.

The design team faced the challenge of presenting seven different brands under one roof, each with its own target group and corporate design. However, they successfully combined these diverse requirements to create a unified and cohesive presentation. The stand was characterized by personal interactions with customers and visitors, with excellent service and catering adding the perfect finishing touch.

The "One in Motion" stand was a result of meticulous planning and research. The design process began in July 2016 and culminated in the Interzum 2017 exhibition in Cologne. The slogan "One in Motion" and the key visual were central to the entire communication strategy, reflected in ads, invitations, press releases, and the trend statement.

Surteco's "One in Motion" stand is a testament to the brand's strength and vision. It is a tangible experience that brings Surteco's areas of expertise to life and inspires aspirations. This design, which won the prestigious Golden A' Interior Space, Retail and Exhibition Design Award in 2018, is a shining example of Surteco's commitment to innovation, creativity, and excellence.